#TechBlab Episode 45 – Local Business… do you even wanna grow?

This is a replay of the live broadcast #Techblab

 

Google My Business
Google Map Maker
Google Webmaster Tools – International Targeting
Local Business Markup (Schema)
SEM Rush
Build Local citation
 
Generate Local Adwords & Keyword Lists
Google Adwords – $75 Free Credit
Google – $100 Free Credit
Bing $50 Coupon
www.facebook.com/ads
FB-SES-NY
FB-SES-SF
 
News
Skype starts rolling out group video calling for iOS and Android, beginning with North America and Western Europe today, with worldwide availability in March
How to turn your sluggish old Mac or PC into a faster Chromebook
Twitter will now let you record and share videos in Direct Messages
Facebook Will Make Instant Articles Available to All Publishers
Now anyone with a website and a Facebook page anywhere in the world will be able to take advantage of the program, which lets publishers host content directly on Facebook instead of posting links to direct users back to their own sites.
For publishers, the economics of the arrangement were compelling: those that sell ads against an article posted on the site keep 100% of the money. If Facebook sells the ad, the publisher keeps 70% of the revenue.
At the beginning, Facebook had limited the volume and types of ads publishers were allowed to sell for content posted as Instant Articles. But in recent months, Facebook has eased the restrictions, and some publishers now say stories posted on the site generate the same amount of ad revenue on a per-view basis as pageviews on their own mobile sites.
      

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Sean McKenna